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Do Customer Testimonials Still Have Weight?
One of the oldest rules of marketing, online or off, is that people aren’t as concerned about what you tell them as they are what other people tell them about you. In other words, they don’t believe...
View ArticleYour Search Engine Optimization Plan is Effective… But is it Efficient?
Most business owners absolutely love search engine optimization. It takes a lot of time and work to get moving, but once it does, there are few more efficient and cost-effective ways to bring new...
View ArticleHow Well Do You Know Your Search Engine Competition?
It’s never a very good idea to completely ignore your competition, but you usually don’t want to focus on them too much, either. That’s especially true in search engine optimization, where you can’t...
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